Mono by KUSA Projects
9 Posts

attention-economy

Essays exploring how attention has become a commodity and currency in contemporary life. These works examine distraction, focus, and the marketplaces competing for our mental engagement, offering perspectives on reclaiming attentional sovereignty.

9 Posts

Latest posts(9)

the revolution will not be technological
the revolution will not be technological

This essay continues the exploration begun in “The Revolution Will Not Be Psychologized,” examining how artificial intelligence completes the circuit of individualization by eliminating even the need for another human to tell us the problem lies within ourselves.

by João Sevilhano Oct 04, 2025
self-help and aerobics: a pseudo-scientific method for detecting snake oil
self-help and aerobics: a pseudo-scientific method for detecting snake oil

Next time someone tries to sell you wisdom, ask: Would this make sense if shouted while doing burpees? If yes, run. I call it the aerobics test: an infallible method for detecting intellectual charlatanism. Because philosophy that works at 160bpm probably isn't philosophy at all.

by João Sevilhano Sep 27, 2025
The Pause Button and Other Modern Pathologies: A Conversation with Ben Lehnert
The Pause Button and Other Modern Pathologies: A Conversation with Ben Lehnert

Starting this newsletter in February was supposed to be an exercise in coherent uselessness. Instead, it opened doors to conversations I never imagined having—including my first podcast in English, where I could finally articulate why our desperate need for certainty is the pathology of our time.

by João Sevilhano Sep 17, 2025
the bullshit economy: why attention extraction requires interpretation without end
the bullshit economy: why attention extraction requires interpretation without end

We’ve created a thriving marketplace where empty words thrive, where profundity is packaged and sold by the hour, and where the ability to say nothing with great conviction has become a lucrative career path. The attention economy doesn’t merely benefit from bullshit: it structurally depends on it.

by João Sevilhano Aug 16, 2025
The Revolution Will Not Be Psychologized
The Revolution Will Not Be Psychologized

We’ve turned pain into pathology and healing into a business plan. But what if our symptoms aren’t signs of brokenness, but clues that something larger is sick, and screaming to be overthrown?

by João Sevilhano May 24, 2025
Silence, Conversation, and Intimacy: The Paradox of Human Connection in a Digital Age
Silence, Conversation, and Intimacy: The Paradox of Human Connection in a Digital Age

In our digital age of endless chatter, true conversation has become rare. Perhaps our most radical act is to cultivate silence—not as absence, but as the fertile ground where genuine connection grows. When we learn to be alone well, we discover how to be with others deeply.​​​​​​​​​​​​​​​​

by João Sevilhano Apr 10, 2025

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