Mono by KUSA Projects
5 Posts

attention-economy

Essays exploring how attention has become a commodity and currency in contemporary life. These works examine distraction, focus, and the marketplaces competing for our mental engagement, offering perspectives on reclaiming attentional sovereignty.

5 Posts

Latest posts(5)

The Revolution Will Not Be Psychologized
The Revolution Will Not Be Psychologized

We’ve turned pain into pathology and healing into a business plan. But what if our symptoms aren’t signs of brokenness, but clues that something larger is sick, and screaming to be overthrown?

by João Sevilhano May 24, 2025
Silence, Conversation, and Intimacy: The Paradox of Human Connection in a Digital Age
Silence, Conversation, and Intimacy: The Paradox of Human Connection in a Digital Age

In our digital age of endless chatter, true conversation has become rare. Perhaps our most radical act is to cultivate silence—not as absence, but as the fertile ground where genuine connection grows. When we learn to be alone well, we discover how to be with others deeply.​​​​​​​​​​​​​​​​

by João Sevilhano Apr 10, 2025
The Utility of Uselessness - Time, Work, and Combating Stupidity
The Utility of Uselessness - Time, Work, and Combating Stupidity

In our obsession with productivity, we've forgotten the value of uselessness. Paradoxically, history shows our greatest breakthroughs often emerge from seemingly 'useless' activities—the mind at play accomplishes what the mind at work cannot.

by João Sevilhano Mar 08, 2025
The (Sad) Story of the Chatbot That Know Us Better Than Our Mothers
The (Sad) Story of the Chatbot That Know Us Better Than Our Mothers

As we outsource our thinking to machines that mimic understanding, what essential human capacities might we be surrendering in our fascination with artificial minds? Perhaps in these digital mirrors, we discover not their intelligence, but our own intellectual fatigue.

by João Sevilhano Mar 01, 2025
On the Beauty of Distraction
On the Beauty of Distraction

Some distractions are meaningful and productive. Perhaps you’re envy-scrolling on Instagram when you hear a strange chirp overhead and find yourself marveling at the sight of a violet-backed starling. In that instant, a negative attention transforms into a beautiful distraction.

by João Sevilhano Jul 03, 2024

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