Essays exploring how attention has become a commodity and currency in contemporary life. These works examine distraction, focus, and the marketplaces competing for our mental engagement, offering perspectives on reclaiming attentional sovereignty.
Four hundred students. Four hundred essays. One text. In an age where everyone must find "their truth," they all arrive at the same destination. The hive mind dressed in the rhetoric of radical self-expression.
The Portuguese word 'ansiedade' carries within it 'ânsia'—yearning, eagerness. There's positive yearning and negative yearning. Our attempts to eliminate uncertainty are tragic because uncertainty is the source of enthusiasm that makes life worth living.
This essay continues the exploration begun in “The Revolution Will Not Be Psychologized,” examining how artificial intelligence completes the circuit of individualization by eliminating even the need for another human to tell us the problem lies within ourselves.
Next time someone tries to sell you wisdom, ask: Would this make sense if shouted while doing burpees? If yes, run. I call it the aerobics test: an infallible method for detecting intellectual charlatanism. Because philosophy that works at 160bpm probably isn't philosophy at all.
Starting this newsletter in February was supposed to be an exercise in coherent uselessness. Instead, it opened doors to conversations I never imagined having—including my first podcast in English, where I could finally articulate why our desperate need for certainty is the pathology of our time.
We’ve created a thriving marketplace where empty words thrive, where profundity is packaged and sold by the hour, and where the ability to say nothing with great conviction has become a lucrative career path. The attention economy doesn’t merely benefit from bullshit: it structurally depends on it.
