Mono by KUSA Projects
19 Posts

social-critique

Examinations of societal norms, political correctness, and systemic assumptions. These essays question established beliefs about excellence, normality, and accepted wisdom, offering nuanced alternatives to binary thinking in complex social territories.

19 Posts

Latest posts(19)

the revolution will not be technological
the revolution will not be technological

This essay continues the exploration begun in “The Revolution Will Not Be Psychologized,” examining how artificial intelligence completes the circuit of individualization by eliminating even the need for another human to tell us the problem lies within ourselves.

by João Sevilhano Oct 04, 2025
self-help and aerobics: a pseudo-scientific method for detecting snake oil
self-help and aerobics: a pseudo-scientific method for detecting snake oil

Next time someone tries to sell you wisdom, ask: Would this make sense if shouted while doing burpees? If yes, run. I call it the aerobics test: an infallible method for detecting intellectual charlatanism. Because philosophy that works at 160bpm probably isn't philosophy at all.

by João Sevilhano Sep 27, 2025
The Pause Button and Other Modern Pathologies: A Conversation with Ben Lehnert
The Pause Button and Other Modern Pathologies: A Conversation with Ben Lehnert

Starting this newsletter in February was supposed to be an exercise in coherent uselessness. Instead, it opened doors to conversations I never imagined having—including my first podcast in English, where I could finally articulate why our desperate need for certainty is the pathology of our time.

by João Sevilhano Sep 17, 2025
Interlude: the fatigue of certainties
Interlude: the fatigue of certainties

Not knowing has become banned proscribed

by João Sevilhano Sep 13, 2025
the bullshit economy: why attention extraction requires interpretation without end
the bullshit economy: why attention extraction requires interpretation without end

We’ve created a thriving marketplace where empty words thrive, where profundity is packaged and sold by the hour, and where the ability to say nothing with great conviction has become a lucrative career path. The attention economy doesn’t merely benefit from bullshit: it structurally depends on it.

by João Sevilhano Aug 16, 2025
The Certainty Syndrome: A Pathology of Our Time
The Certainty Syndrome: A Pathology of Our Time

From wellness gurus certain about ancient wisdom to CEOs certain about the future—everyone's performing certainty while drowning in doubt. On the pathology of fake knowing and why admitting ignorance might save us all.

by João Sevilhano Aug 02, 2025

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