Mono by KUSA Projects
15 Posts

social-critique

Examinations of societal norms, political correctness, and systemic assumptions. These essays question established beliefs about excellence, normality, and accepted wisdom, offering nuanced alternatives to binary thinking in complex social territories.

15 Posts

Latest posts(15)

the bullshit economy: why attention extraction requires interpretation without end
the bullshit economy: why attention extraction requires interpretation without end

We’ve created a thriving marketplace where empty words thrive, where profundity is packaged and sold by the hour, and where the ability to say nothing with great conviction has become a lucrative career path. The attention economy doesn’t merely benefit from bullshit: it structurally depends on it.

by João Sevilhano Aug 16, 2025
The Certainty Syndrome: A Pathology of Our Time
The Certainty Syndrome: A Pathology of Our Time

From wellness gurus certain about ancient wisdom to CEOs certain about the future—everyone's performing certainty while drowning in doubt. On the pathology of fake knowing and why admitting ignorance might save us all.

by João Sevilhano Aug 02, 2025
Post-Depth: The Plasticization of Profundity
Post-Depth: The Plasticization of Profundity

We’ve moved beyond post-truth into something more insidious: post-depth. In this new landscape, wisdom becomes a product, complexity gets packaged into consumable portions, and profundity itself transforms into a surface performance.

by João Sevilhano Jul 19, 2025
Corporate Hierarchy as the New Feudalism
Corporate Hierarchy as the New Feudalism

From C-suites to cubicles, we've recreated medieval feudalism in modern offices. Executive elevators replace castle towers, MBAs substitute for noble titles, and 'cultural fit' ensures the aristocracy reproduces itself. Time to name what we see: corporate feudalism in designer suits.

by João Sevilhano Jun 21, 2025
The Comfortable Wisdom of Empty Boxes
The Comfortable Wisdom of Empty Boxes

When someone tells me I need to “think outside the box,” I develop a sort of metaphysical hives. The same happens with “step out of your comfort zone.” The reaction intensifies when these pearls of wisdom come from people so comfortably settled in their own enormous boxes.

by João Sevilhano Jun 14, 2025

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