Mono by KUSA Projects
17 Posts

social-critique

Examinations of societal norms, political correctness, and systemic assumptions. These essays question established beliefs about excellence, normality, and accepted wisdom, offering nuanced alternatives to binary thinking in complex social territories.

17 Posts

Latest posts(17)

The Pause Button and Other Modern Pathologies: A Conversation with Ben Lehnert
The Pause Button and Other Modern Pathologies: A Conversation with Ben Lehnert

Starting this newsletter in February was supposed to be an exercise in coherent uselessness. Instead, it opened doors to conversations I never imagined having—including my first podcast in English, where I could finally articulate why our desperate need for certainty is the pathology of our time.

by João Sevilhano Sep 17, 2025
Interlude: the fatigue of certainties
Interlude: the fatigue of certainties

Not knowing has become banned proscribed

by João Sevilhano Sep 13, 2025
the bullshit economy: why attention extraction requires interpretation without end
the bullshit economy: why attention extraction requires interpretation without end

We’ve created a thriving marketplace where empty words thrive, where profundity is packaged and sold by the hour, and where the ability to say nothing with great conviction has become a lucrative career path. The attention economy doesn’t merely benefit from bullshit: it structurally depends on it.

by João Sevilhano Aug 16, 2025
The Certainty Syndrome: A Pathology of Our Time
The Certainty Syndrome: A Pathology of Our Time

From wellness gurus certain about ancient wisdom to CEOs certain about the future—everyone's performing certainty while drowning in doubt. On the pathology of fake knowing and why admitting ignorance might save us all.

by João Sevilhano Aug 02, 2025
Post-Depth: The Plasticization of Profundity
Post-Depth: The Plasticization of Profundity

We’ve moved beyond post-truth into something more insidious: post-depth. In this new landscape, wisdom becomes a product, complexity gets packaged into consumable portions, and profundity itself transforms into a surface performance.

by João Sevilhano Jul 19, 2025

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