Mono by KUSA Projects
3 Posts

platform-original

Essays and reflections making their debut on Useful Uselessness. These pieces represent exclusive content created specifically for this platform, offering readers material they won't find elsewhere. First appearances of philosophical explorations before potential republication in other venues.

3 Posts

Latest posts(3)

the bullshit economy: why attention extraction requires interpretation without end
the bullshit economy: why attention extraction requires interpretation without end

We’ve created a thriving marketplace where empty words thrive, where profundity is packaged and sold by the hour, and where the ability to say nothing with great conviction has become a lucrative career path. The attention economy doesn’t merely benefit from bullshit: it structurally depends on it.

by João Sevilhano Aug 16, 2025
The Certainty Syndrome: A Pathology of Our Time
The Certainty Syndrome: A Pathology of Our Time

From wellness gurus certain about ancient wisdom to CEOs certain about the future—everyone's performing certainty while drowning in doubt. On the pathology of fake knowing and why admitting ignorance might save us all.

by João Sevilhano Aug 02, 2025
Time, Gravity, and Conversations: A Physics of Human Connection
Time, Gravity, and Conversations: A Physics of Human Connection

What if conversations create gravitational fields where separate consciousnesses briefly merge? Perhaps being truly understood is physics-defying—a small miracle of human connection, a brief victory over time itself.

by João Sevilhano Apr 03, 2025

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