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the bullshit economy: why attention extraction requires interpretation without end

We’ve created a thriving marketplace where empty words thrive, where profundity is packaged and sold by the hour, and where the ability to say nothing with great conviction has become a lucrative career path. The attention economy doesn’t merely benefit from bullshit: it structurally depends on it.

The Certainty Syndrome: A Pathology of Our Time

From wellness gurus certain about ancient wisdom to CEOs certain about the future—everyone's performing certainty while drowning in doubt. On the pathology of fake knowing and why admitting ignorance might save us all.

Interlude: On Certainty, Movement, and the Art of Contradiction

Where certainty meets doubt, stillness contains movement, and effort undermines itself. The following fragments, now woven together, explore the fertile space between opposites – where our most profound insights emerge not from resolving contradictions but from dwelling within them.

On the Beauty of Distraction

Some distractions are meaningful and productive. Perhaps you’re envy-scrolling on Instagram when you hear a strange chirp overhead and find yourself marveling at the sight of a violet-backed starling. In that instant, a negative attention transforms into a beautiful distraction.