Mono by KUSA Projects
11 Posts

long-read

In-depth explorations that thoroughly examine complex ideas through multiple perspectives. These comprehensive essays reward dedicated attention with nuanced understanding of intricate philosophical territories.

11 Posts

Latest posts(11)

the bullshit economy: why attention extraction requires interpretation without end
the bullshit economy: why attention extraction requires interpretation without end

We’ve created a thriving marketplace where empty words thrive, where profundity is packaged and sold by the hour, and where the ability to say nothing with great conviction has become a lucrative career path. The attention economy doesn’t merely benefit from bullshit: it structurally depends on it.

by João Sevilhano Aug 16, 2025
The Certainty Syndrome: A Pathology of Our Time
The Certainty Syndrome: A Pathology of Our Time

From wellness gurus certain about ancient wisdom to CEOs certain about the future—everyone's performing certainty while drowning in doubt. On the pathology of fake knowing and why admitting ignorance might save us all.

by João Sevilhano Aug 02, 2025
Corporate Hierarchy as the New Feudalism
Corporate Hierarchy as the New Feudalism

From C-suites to cubicles, we've recreated medieval feudalism in modern offices. Executive elevators replace castle towers, MBAs substitute for noble titles, and 'cultural fit' ensures the aristocracy reproduces itself. Time to name what we see: corporate feudalism in designer suits.

by João Sevilhano Jun 21, 2025
The Right to Temporal Dignity
The Right to Temporal Dignity

Time theft wears no mask. It announces itself in Friday afternoon ‘urgent’ emails and lunch-hour meetings. We’ve normalized temporal violence in broad daylight, celebrating it as ‘dedication.’ What if reclaiming our time is the most radical act of resistance?"

by João Sevilhano Jun 07, 2025
The Revolution Will Not Be Psychologized
The Revolution Will Not Be Psychologized

We’ve turned pain into pathology and healing into a business plan. But what if our symptoms aren’t signs of brokenness, but clues that something larger is sick, and screaming to be overthrown?

by João Sevilhano May 24, 2025
The Curious Middle: Beyond Accusation and Doubt in an Age of Certainty
The Curious Middle: Beyond Accusation and Doubt in an Age of Certainty

In a world that increasingly demands absolute positions, the space between conviction and uncertainty becomes the most fertile terrain for genuine thought. Yet this middle ground is rapidly disappearing from our conversational landscape.

by João Sevilhano May 10, 2025

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